IDC Guide

PADI Sport Diver Magazine

PADI’s Sport Diver magazine are planning a five page feature on Thailand and the diving that is on offer in their April London International Dive Show issue of Sport.

In their five page feature they will be covering both day boat diving and liveaboard diving in the following areas, Phuket – Anemone Reef, King’s Cruiser, Koh (island in Thai) Racha Rai, Koh Racha Noi, Hin Musang (Shark Point). The Phi Phi Islands – Koh Bida Nok, Koh Bida Nai. Liveaboard diving (The South) – Hin Daeng (Red Rock), Hin Mouang (Purple Rock). Liveaboard diving (The North) – The Similan Islands, Beacon Point, Boulder City, Hin Pousar (Elephant Rock), The Surin Islands, Richelieu Rock.

They are inviting advertisers and stating that its a great opportunity to help us promote Thailand, not only as an up and coming dive destination but as a fantastic place to go on holiday in general.

Sport Diver is distributed to over 32,500 active divers in the UK, ranging from people who are new to the sport right through to experienced scuba divers. As the Official Magazine of the PADI Diving Society, they have a unique and direct access to the world’s fastest growing community of scuba divers, and actively promote courses and training as well as all the fantastic dive destinations the world has to offer. They claim their readers have an average annual income of £35,000, book on average between 2 and 3 diving holidays every year and are always looking for new and exciting places to dive. Sport Diver is now distributed to all PADI professionals under the jurisdiction of PADI International, meaning that it is read by active regular divers (some of which are responsible for group and club bookings), so you can be safe in the knowledge that by having a presence in the an issue of Sport Diver you will be putting your business in front of the right people.

They are also stating that with the current unrest the has affected Egypt over the past few weeks dives are now looking for alternative destinations and you can help us to promote Thailand to our affluent readers by booking an advert in the April London International Dive Show issue of Sport Diver. The more businesses from Thailand that have a presence in the issue the better, as it sends a clear message to our readership that Thailand is open for business and that you are serious about promoting your country as a dive destination.

Full page adverts are listed (with 35% discount) at £929 and quarter page adverts are listed at £325, deadline is Feb 18th.

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